GMOs seem to finally be overcoming old prejudices! Recently the Journal of Agricultural and Resource Economics published an article showing that consumers were willing to pay up to 25% more for transgenic foods that were modified to be healthier.
Details can be found in the Science Daily article.
Increasing GMO share of agriculture products opens the door for huge efficiency gains in agriculture as well as decreased use of pesticides – an all around win for everyone. As it stands, the Organic Food label still excludes any foods produced containing GMOs.